The Team · Director & Finance Broker
Russell Maxwell
Russell Maxwell founded Maxfin in 2004 after more than four decades in banking and finance. He brokers personally across complex business and commercial files, and remains the relationship anchor for many of the firm's longest-standing clients — some spanning generations of the same family.
Licensee, Australian Credit Licence 384406 · Hope Island, Gold Coast
Credentials
Credit Licence
384406
Licensee of Australian Credit Licence 384406 (Maxwell Financial Services Pty Ltd, ACN 109 836 400)
MFAA Member
12157
Mortgage & Finance Association of Australia (firm membership)
AFCA Member
43442
Australian Financial Complaints Authority
Qualifications
Dip. Business (Accounting) · Dip. Financial Services
Plus more than 40 years in banking and finance
Based at Hope Island on the northern Gold Coast. Russell meets Gold Coast clients in person and works with clients Australia-wide by video.
Since 2004
The firm a credit manager would build.
Before founding Maxfin, Russell spent more than forty years inside banking and finance — senior roles with St George Bank, Bank SA, Advance Leasing and Beneficial Finance, much of it on the credit side of the desk deciding which deals got approved and why.
That vantage point became the firm's method: present a lending proposal the way the person approving it needs to see it. Structure settled first, documentation complete, the application matched to the lender whose credit appetite actually fits the file.
Two decades on, Maxfin remains deliberately small — two brokers, hands-on with every file, with many client relationships now in their second generation. Russell works alongside broker Rebecca Tickner, with Janette Hickman coordinating every file through to settlement.
His practice
What Russell handles.
Business & commercial
Acquisitions, commercial property, working capital and debtor finance — Russell's home ground.
Self-employed lending
Complex and substantiated income files, read the way a former credit manager reads them.
Home loans
Residential lending assessed across a 30+ lender panel.
Asset & equipment finance
Vehicles, plant, machinery and technology for established businesses.
Maxfin Platinum
Bespoke structuring for clients with significant balance sheets.
Best Interests Duty
Acting in your best interests.
Mortgage brokers have a legal duty to put your interests first when providing credit assistance.
This duty has applied to mortgage brokers since 1 January 2021 under the National Consumer Credit Protection Act.
Beyond the desk
Away from lending, Russell is a golfer — Maxfin has been a proud past sponsor of events at Links Hope Island — and a long- suffering Carlton supporter. More on Maxfin in the community.
Speak with Russell
An initial consultation, complimentary and obligation-free.
Russell will review your situation, outline the lending options, and explain the trade-offs of each.